You don't get into life purpose work feeling like you've always known your purpose.

At least I sure as hell didn’t.

I felt all over the place. Too much. Not enough.

I had big, complex emotions. Without a user manual for how to navigate them.

I couldn’t figure out why I wasn’t happy with this job or this relationship or this situation.

In 2012, while working at a PR agency that I co-owned, I woke up one day vomiting blood.  And it didn’t stop. For over two months.

In between doctor visits and cries of desperation, I gave a hard look at my life. 

It didn't feel purposeful. And it was slowly killing me.

So I went down the alternative healing rabbit hole and got spit out in spirituality.

I healed my body. I quit my job. I followed my passions. I became a health coach and herbalist. And I embarked on a journey to discover my purpose.

Except I wasn’t a very successful health coach. And I didn’t even love it. So I pivoted to become a full-time writer. I even got a book deal and did a little book tour.

But I didn’t love that either.

I signed up for every life purpose webinar. I read every book you can imagine. I made lists of my passions. I made vision boards of things that felt purposeful.

And nothing.

After a year of this, my savings were nearly non-existent. I felt like a colossal failure. A spoiled brat who can never be successful or satisfied in anything I do.

So I gave it one last go. I went through my achievements, my jobs, and my passions, and I decided that I finally figured it out. It had been in front of me the entire time.

I was meant to create a blogging course.

But this wasn’t any old blogging course. It’d be deeply spiritual. About finding your voice. It’d follow my journey through healing and writing and purpose.

So I put every last penny I had into this course. I hired the web designer. I had a fancy microphone and lighting kit. I did it all.

I proudly put it out into the world, sure I’d discovered my purpose.


The world made it clear: it didn’t want what I had to offer. It was devastating.

I had no idea what would make me successful or fulfilled in this world. I had no idea of my purpose.

So I gave up. I was going to beg my old partners to take me back at my PR job.

And, as a goodbye, I decided to host a ‘failure celebration’ to try to flip the script and at least celebrate that I spent a year focused on my purpose. Even if I failed.

I went into a Facebook group of spiritual entrepreneurs that I was a part of, and I offered six free ‘branding sessions’ from my days in PR. I mean, I wasn’t successful, but maybe they could be.

But the thing is—these weren’t the tech and healthcare entrepreneurs that I was used to. These were artists and healers and psychics and coaches and all types of amazing people.

At the end of each session, every single one of them said to me, “Mike, you didn’t just tell me my brand. You explained my purpose to me in a way I’ve never understood before. It answers all of my questions.”

Hold up. WHAT?!

You’re trying to tell me that the one thing—the one thing I’ve struggled to discover my entire life—I’ve helped you to know from…branding?

It didn’t even make any sense. I hung up that last call—after six back-to-back-to-back sessions. Confused. Exhausted.

But, for the first time in a long, long time, hopeful.

So I spent two hours doing the exact process that I had guided each of those people through for myself. I went through my own trauma. My own successes. My own pain and suffering and heartache and joy and relationships and guilty pleasures.

All of me. All of my lived experiences. I mapped them all. To discover my “brand.”

And what I ended up discovering were the six words that explain all of me and have built everything I have in life since that moment.

That was the day Sacred Branding® was born.

Over the last several years, we’ve helped hundreds and hundreds of people from all walks of life to map their own sensitivities and discover their life purpose as a reliable, predictable formula for success and fulfilment that works without fail.

We’ve helped artists and entrepreneurs. Corporate executives, homemakers, and retirees. People struggling with money. Couples struggling with relationships. Even children stepping into more self-esteem.

Because the clues are there. Every single experience of your life connects with all of the other experiences in reliable, predictable ways.

You just need a formula to help you map those experiences and see the overarching pattern. The one that explains your past. And the one that creates a roadmap to your future.

If there’s one thing I’ve learned from this work, it’s that our greatest path to success and fulfilment—to purpose—will always be becoming more of ourselves.

We just need a map to know how.

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Mike Iamele
CEO. Writer. Sensitivity-Mapper.

Mike Iamele is a Life Purpose Expert + Brand Strategist.

With his proprietary Sacred Branding® system, he’s helped hundreds of people to connect the dots between their lived experiences to find the common threads that explain their subconscious motivations, unique genius, and life purpose. 

People use this work for all kinds of things — from branding and building a business, to exploring identity and sexuality, to finding their artistic voice, to even re-discovering themselves after a life-altering event, like divorce or retirement.

Mike’s also the author of Enough Already: Create Success on Your Own Terms (Conari Press 2015). He’s shared his provocative and vulnerable take on life in dozens of magazines, podcasts, and online publications, including a personal interview with NPR about his viral story on rethinking sexuality in his first same-sex relationship.

Prior to Sacred Branding®, at only 22 years old, Mike co-founded Torch Communications, a boutique public relations firm, specializing in healthcare and disruptive technology. He currently lives in Somerville, MA, with his husband and two adorable dogs.

Sherri Hayter
COO. Artist. Magic-Maker.

Sherri is an artist, designer, and business strategist. She grounds big, philosophical concepts into accessible art (including this website), technology, and operations to share it with the world.

Sherri has helped leading experts in spirituality and life purpose to unpack their big ideas and create resonant programs and businesses that shift consciousness. She’s been a vital part of the Sacred Branding® work right from the get-go and has pioneered some of its most important teachings.

In addition to her behind-the-scenes magic and stunning visuals, Sherri is a master channeler and space-holder for the Sacred Mastermind and Sacred Immersion levels.

Sherri is currently working on a highly anticipated, large-scale art exhibit that explores similar themes of topography, mapping, and connections between seemingly disparate pieces.

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