About – Mike Iamele

Hi, I'm Mike (he/him).

Here’s a little about me. Or skip ahead if you’re looking for:

Here’s a quick run-down of my story:

–– I started a successful PR agency working with tech titans and healthcare execs when I was 22.

–– My life changed when I woke up one day vomiting blood for months – and that journey led me to falling in love with my male caretaker (when I identified as straight at the time). We’re married now.

–– I accidentally came out to millions when I wrote an article about that relationship, and 100,000 people shared it overnight.

–– I’ve talked to NPR, Huffington Post, MindBodyGreen, Daily Dot, and dozens of podcasts and magazines about my sex life.

–– My engagement was one of the worst, most disastrous days of my life that somehow turned into the best engagement story you’ve ever heard, ending with me standing on a balcony in Italy in a rainstorm winging a proposal.

–– I discovered my own purpose when I gave up on everything after infinite failures and offered free branding sessions that made me realize our entire lived experiences are around the same themes over and over again.

–– After sharing my stories for a few months, a publisher reached out with a book deal, so I wrote a book a few years ago.

–– I’m also an herbalist, health coach, and energy worker by training.

–– I used to hate my body. Now I’ve had multiple boudoir photoshoots and feel like the most confident, sexy person in any room I’m in, after a year of dancing naked in front of the mirror daily.

If there’s one thing I’ve learned from this work, it’s that purpose + branding aren’t hard or complicated.

We don’t have to achieve it or find it. We just have to map the lives we’re already living.

Because the clues are there. Every single experience of your life connects with all of the other experiences in reliable, predictable ways.

You just need a formula to help you map those experiences and see the overarching pattern. The one that explains your past. And the one that creates a roadmap to your future.

Our greatest path to success and fulfillment—to your resonant brand, your purpose––will always be becoming more of ourselves.

We just need a map to know how.

Mike Iamele

CEO. Writer. Sensitivity-Mapper.

Mike is a Purpose + Brand Strategist.

For nearly a decade, he’s helped people to identify their essence + brand so they can have more purpose, confidence, and mind-blowing sex –– through a process called Sacred Branding®.

Mike’s also the author of Enough Already: Create Success on Your Own Terms (Conari Press 2015). He’s shared his provocative and vulnerable take on life in hundreds of magazines, podcasts, and online publications, including a personal interview with NPR about his viral coming out story on rethinking sexuality in his first same-sex relationship.

Prior to Sacred Branding®, at only 22 years old, Mike co-founded Torch Communications, a boutique public relations firm, specializing in healthcare and disruptive technology. He currently lives in Somerville, MA, with his husband and two adorable dogs.