Do You Create a Lot, But Not Get the Results You Want?

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"Creation is how we bring a vision into the world. But curation is how we express ourselves with that vision—how we tell a story."

For accessibility and ease, you can listen to this post narrated by Mike:


I’m a creator. A massive creator.

I love creating new writing and videos and content. It’s most of the reason I have the wherewithal to write this blog so often.

Like most visionaries, I feel this creation bubbling up inside of me. And it feels like it’s already alive and birthing out of me. And, if I try to slow it down, it feels like it will eat me alive.

It’s almost impossible to see a vision that real andnot take action on it.

So I tend to create a lot.

But the thing is—I haven’t been a very good curator.

We visionaries feel that unavoidable call to create. And we do. We’re endless creators. Because we feel the vision so alive inside of us. The tension of so much genius boiling to the surface. And we need the catharsis of creation. The satisfaction of allowing the passionate ideas to flow out of us.

But then, once they’re out into the world, we tend to forget about them. We tend to move on to creating something new.

Because we’re often more interested in our own catharsis of creation than in gifting our vision to the world. It’s too deep, too personal. And we just need to create it and share it.

And, in my experience, it’s incredibly frustrating. Because we create and create and create—and then no one really notices. We put genius upon genius out for the world, but it might not be recognized.

Because we’re so busy creating, we never end up curating at all.

I think of some of the most gorgeous paintings I’ve seen. They’re stunning and genius, no matter what. But my experience—and ability to receive that genius—is a lot different when it’s hung in a well-lit gallery than when it’s stuffed in someone’s dingy basement.

Creation is how we bring a vision into the world. But curation is how we express ourselves with that vision—how we tell a story.

How we decorate our home, what we allow to come in, who we want over, how we spend our days, what we choose to work on.

These are all curation issues. How do we curate our time? What do we fill it up with? How do we present information on a website or course? How do we help people to deepen into experiences?

Everything I do starts with a meditation. It eats into 15 minutes of every call. And, theoretically, I could teach the exact same content without the meditation. So why bother?

Because it’s curating an experience. It’s setting the stage, generating a mood, that will allow us to deepen into the experience.

And, furthermore, I could teach all of the content without any visuals. Or without examples. Or I could double the amount of content I teach at once. Or endless other things.

But I make intentional decisions because I’m curating. I’m curating the experience I want people to have with my creations.

Just as a museum curator might intentionally place select pieces in a specific order to alter our experience, we’re curating all the time.

And we visionaries tend to have a lot to curate.

Our problem is rarely creativity. And almost always overwhelm.

We overwhelm people with our genius. But, when they don’t respond, we assume it’s because we’re “too much” and “not enough.” A familiar story we’ve heard our whole lives.

And, maybe ironically, we feel less like geniuses. When, in fact, it was our genius all along that was overwhelming.

It wasn’t that we weren’t brilliant. It was that we were overwhelming. We needed to curate the experience more.

When I planned my wedding, I thought a lot about curation. It was a three-day affair, so the order of events really mattered. We started with a poolside happy hour and party bus on the first day and slowly proceeded to our day three reception—a private garden party dinner with a three-course meal and wine pairings.

Started the wedding with a three-course dinner and wine pairings? It would have felt stuffy, pretentious, and, quite frankly, uncomfortable. No one knew each other. And now they were thrown into this fancy event.

It would have been less about laughing and chatting over amazing food and a beautiful scene, and more about a quiet dinner where you don’t know how much wine is appropriate to drink.

Same creation, but different curation.

It can be so frustrating to be a visionary. Because we have these strong visions. And they’re so alive. And some part of us knows they’re genius.

And then we tirelessly create, excited to support this world and make it a better place.

And…crickets. It never works out the way we wanted it to. Maybe our painting doesn’t sell. Maybe our program doesn’t fill up. Maybe our new friend doesn’t text us back. Maybe our partner doesn’t respond the way we want them to.

And we’re stuck feeling like we’re always misunderstood. We’re always having to dilute our words or “dumb them down.” We’re always having to cater to others. Because we’re “too much” and “not enough.”

And now you’re telling me we have to curate that experience for others? We have to make it easier for them to understand us? Centering them again? And subtly telling ourselves that we’re wrong…again.

Fuck you. Seriously. Fuck you.

That’s honestly how I felt for a long time. How dare someone tell me I need to change myself to make it easier for others?

Because I was way too triggered after a lifetime of feeling like I had been catering to others.

Not realizing that curation isn’t about how much someone understands us or not (we’ll always have people who just aren’t fits). It’s about the experience we want to communicate, the story we want to tell.

We’re highlighting what we really want them to see. And minimizing what’s maybe not as important. And putting it in an order that helps to build momentum that makes sense for us.

It’s about honoring the vision so fully—the one that’s in our heads, but that the world only gets to experience through our curation.

It’s about realizing that we’re geniuses. We’re goddamn geniuses. And we are endless creators. So that genius can be overwhelming for those who don’t quite see the world the way we do.

And our only role is to curate the experience—the date, the vacation, the course, the book, the retreat—in a way that offers its true essence.

We curate music and video and TV shows and clothing and all kinds of details to tell a story. To get to the essence.

It’s what’s included, what’s not included, and how it all fits together that gives us access to that essence.

And that’s how we make a vision real in the world.


Questions for Reflection:

*Answer in a journal, in the comments right here, or take it over to the Sacred Branding® Facebook group where we can support one another.

Do you create a lot, but not get the results you want?

  • Do you see or feel the vision and just start creating excitedly? Have you created—or started—dozens of projects over the last few years?
  • Do you get frustrated that the world may not respond to all of your creations the way you want it to? Do you feel like the projects just aren’t building momentum, and you can’t believe you’re still here?
  • What if your challenge isn’t that you’re “not good enough”; it’s that you’re actually a genius, and your genius is overwhelming without curation? What if it’s really about building the experience—the essence—that you want to share with the world?
Mike Iamele

Mike Iamele

Mike writes about how artists, entrepreneurs, healers, and visionaries of all kinds can actually build a life around the genius inside of them.

He's CEO of Mike Iamele LLC and Creator of Sacred Branding® and the Sacred Circle.

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