I got the opportunity to sit down with Cat Dean of Hype Girl Podcast to actually dig in to the bullshit we’ve all internalized about purpose and branding.
And how our lived experience already has the answers.
The “brand” that people want from you — the one that makes you successful in any given moment — the one that showcases your greatest genius…
That’s in your best friendships. That’s in your past successes. That’s even in your failures.
No moment of our life is wasted.
Over the past decade, I’ve worked with hundreds of people — everyone from CEOs of huge corporations and influencers to emerging artists and entrepreneurs. And I can tell you with certainty that the formula for success and purpose for every single one of them was just waiting to be mapped in their experiences.
Purpose isn’t something we aspire to. It’s not something we achieve. It’s who we are. What we’re *sensitive* to.
And that’s a powerful goddamn brand.
Have a listen to this episode:
Cat and I get loud. We’re yelling. We’re laughing. And we have a lot of fun.
Check it out if you feel like it. And, remember, you never have to try to be yourself. If you’re trying, it means you’re being somebody else.
