Why the Way I Price My Services Has Nothing to Do With Their “Value”

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The Sacred Mastermind doesn’t cost what it’s supposed to. The Sacred Circle doesn’t either. I undercharge for all of my work. And it’s on purpose.

I have a—let’s call it unique—way of pricing all of the work that I do. And a former Circler recently asked me to start writing about it. To help people take a look at how I think about pricing.

Because it has nothing to do with “the value I offer.” Or “charging my worth.” Truth be told, my worth is infinite. If I charged $1 million, I’d still be capping my worth at $1 million. And, furthermore, why does my worth have anything to do with the amount of money I choose to receive? I know a lot of people with high self-worth who choose to do pro-bono work or volunteer.

The connection between worth and money is an entangled and confused one, at best.

I mean, I know my work is awesome. But I have no idea how every single person in the world views it. To most, it’s worth way more to them than what they paid, and they’re really, really grateful. There may be others who feel it’s only worth five cents, and they’re not into it. So it’s kind of my job to make sure to attract in the ones who are right and ready and then repel the ones who aren’t. That’s pretty much the basis of my “marketing.”

But, no, I don’t price according to what an offer is worth. Or even what I think people will pay.

I price according to the very minimum that I need back to get an equal energy exchange. I think about the amount of time something will take me, how much prep work, how much money I need to invest to keep it afloat (staff, technologies, etc.), how much energy I’ll have to exert, how much I naturally receive back in the form of excitement and joy and purpose and all of that good stuff.

And I just put a subjective dollar amount to it that feels equal to what I’m giving out. It’s a number that only I can know and only makes sense to me. Because only I know what money means to me, what my lifestyle is, how much I subjectively receive already by doing the work. So only I can ever price my own work.

And I can totally charge less than that price; that’s my right. But then I’m knowingly giving away life force energy. I’m essentially saying that this person (or Circler, let’s say) is more important than me. That their life is worth more than mine. Because I’m giving them energy that I don’t have to give. There’s no equal energy exchange, so there’s no wiggle room. I’m giving away my life force.

And, of course, eventually I’m going to get resentful, stressed, burnt out, angry, and exhausted.

So I mentioned that the Circle and Mastermind are lower-priced than they’re supposed to be. Both have made it clear to me exactly what they want to cost. When they’re fully formed. But neither are fully formed yet.

I also slowly raise prices from a starting place that feels like an equal exchange to that fully formed price point. Not because I think it’s suddenly worth more or because I have more clout. Simply because I’m giving more and getting less.

The first few rounds of anything I teach, I’m still gaining a ton from the clients. I’m testing out different analogies and metaphors. I’m learning from their experiences and transformations. I’m gaining case studies and testimonials. I’m unpacking the work for myself.

As the work gets firmed up and all of that learning gets codified into web copy and worksheets and PowerPoints and all that good stuff, then I’m not gaining quite as much as I was, and I’m actually giving more. So I raise the prices accordingly. To account for any energy I’m giving out but not inherently getting back.

And I keep doing it. So that each round is always more potent than ones that came before. That we’re constantly improving and strengthening. And that the work is priced according with that shifting giving and receiving.

I typically know the price something wants to be years before I actually get there. And I’m okay with that. I’m happy with that. It allows us to create our OG group of early adopters. Who become supports who believe in the work. Who help us to form the work ore fully. Who become a part of the work. And who can access it more readily.

And then, as it expands, others are able to come in and share in the abundance of the work.

It’s just how I price. Because the pricing—the financial piece—is about making sure the work has an equal energy exchange. And that I’m nourished in the ways I need to be for doing the work that I do in the world. And de-conditioning myself from others’ stories about how I have to price.

Because this is my work. My life. My purpose. And only my subjectivity knows what’s best for it. No dollar amount could ever articulate my worth or the worth of this work (which, trust me, is infinite).

How do you price your offerings? Does it feel good to you?

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