Branding and purpose are the same thing.
One of the most common things I see out there is an entrepreneur who's spent thousands of dollars on "branding" a website, but then feels stuck when it comes to what programs to create, how to market the work, how to make money, how to grow the business.
The truth is a beautiful website is a fantastic container for your brand. But the brand is the deeper thing -- the energy, values, and beliefs on which the site is built. And a good brand can tell you what colors to use, how to create offerings, how much to charge, how to market the work, and so much more.
Because your brand is your purpose.
A business itself is just one container for that brand or purpose. But so is a relationship. How often have you seen someone feel they finally found their purpose by being in a loving relationship, only to have no idea how to feel purposeful in work, too?
When we start knowing the purpose, it's a lot easier to build containers -- like businesses, relationships, or websites -- to contain that purpose.
Whether we're talking about business or love or spiritual growth, your brand is your purpose. It's the energy medicine you share with the world. It's your gifts, values, experiences, desires, and yearnings. And knowing that purpose -- what we call Brand Energies -- is going to help you understand everything about your life.
The Sacred Branding™ eCourse is a radically different process to finally know your purpose and to begin to build a business, relationships, or a life around that purpose. The eCourse is packed with information and resources to help you seamlessly discover your purpose, including:
Branding hasn't historically been associated with life purpose. In fact, it's been pretty disempowering. From Germanic roots, the word branding means "to burn." As in branding cattle with hot stakes to reduce them to a number. Or, in arguably the most objectifying memory of the last century, branding human beings during the Holocaust to reduce them to numbers.
Today, most people talk about branding entirely removed from this context. But the truth is it isn't. We constantly see people feeling trapped and objectified by their branding. From positive life coaches who don't know how to share their darker moments to pop singers who struggle to transition to soulful music. Branding reinforces shame if it's based on an image we want to be and not our purpose.
Branding has been about objectification. And, rather than ignoring that, we're using it and subverting it to discover your purpose and all of who you are.
If your business brand is the foundation of that business, then it's also who you are. Because you are the foundation of your work, your life, your own expression. Your purpose is who you are. And our job is to condense every experience, gift, desire, affinity, wound, and trauma down into just 5-6 words. Intentionally reducing ourselves and subverting branding to expand into all that you are. And to give you guidance of exactly how to share your genius in business, relationships, and life.
It's a shocking, exciting, and life-changing process. Are you ready?